A different term for ‘investment relationship’ (IR) is ‘financial communications’. It regards the cultivation of contacts between capital-based companies and their shareholders/investors, analysts and the media. Such groups create a ‘financial community’ which is interested in company reports, presentations, current key figures and upcoming projects. Those target groups, however, usually have different expectations and varying previous knowledge, which is why they need to be addressed in various ways and provided with information adjusted to their interests.
It is important to communicate with the relevant people in a clear and regular manner. If you don’t have your own IR department, you can make use of our services in this matter.
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